Getting Channel’d with Izaac
Our first guest in our new series ‘Getting Channel’d with the Pros’ is Izaac Mathieson, General Manager of Sales and Marketing at Hallmark Homes.…
How to capitalise on holiday-makers.
January 16, 2020. We’ve all been there. You go away on holidays to a destination, perhaps to the coast or into the hinterland and find…
If it was your money, you’d read the research.
Commissioning research is a big deal. It’s an incredibly important and valuable step in the process of launching a residential project. It typically isn’t cheap and…
How the silver lining is evolving for the retirement industry.
September 16, 2020. As the COVID19 situation in Queensland was escalating in April this year, I was confident in my views that there was…
Our Top 5 EOFY tips to SPRUCE UP your Project Marketing!
May 17, 2017. NOW IS THE TIME. We are currently in the traditionally quite period of the year for property sales, however this is…
Is billboard advertising still relevant if commuters are fixated on their phones?
May 31, 2017. This isn’t a new concept or train of thought, I first heard it from the legendary #GaryVaynerchuk months ago, but it’s…
Yes, you need a sales display. Here is why.
June 9, 2017. I decided to write this article after witnessing many projects struggle with sales (particularly in the last 12 months) after making…
Are you sick of video content?
August 15, 2018. Are we sick of video content yet? OR is what we’re watching just boring? Either way, there is more and more video…
Luxury. What the hell does that mean?
February 4, 2019. I’ve been on both sides. I’ve been the one writing the copy for new projects and I’ve also been the one consuming…
Innovate or die. Get on the train
October 15, 2020. No-one can dispute the lifestyle offering, care and support Retirement Villages offer its residents, however the question many customers are asking…
Are you taking advantage of your customer’s January mindset?
January 10, 2020. I know we’re all in the craziness of the January property market right now, but yesterday I paused to take a…
5 Property Marketing Insights From 2019 Set to Influence 2020
December 31, 2019. Next year marks the start of year number 5 for Channel Marketing Group. Like any other 5 year old we’re starting to…
Post Election Property Marketing Tips
May 19, 2019. The clouds have now parted, and the election is over, phew. So, what now? How can you take advantage of this post-election…
Are you rolling out the same old campaign?
November 19, 2020. Here are a few of my own assumptions as way of background for this article: Customers are pretty keen to put…
In a market with no urgency, don’t fake it…add a little tenderness!
May 11, 2019. When times are tough, it’s very easy to slip into a pure price and product conversation and extreme retail messaging or…
