Early project planning strategy.

REXI is a new way of launching your project or stage release to market.  Our unique process takes the guesswork out of your project design and feasibility by analysing demand, current supply and future trends, to uncover the opportunity and target customer before your project kicks off.

REXI is suitable for residential and retirement development operators and can be staged in its delivery pending your projects timeframe to market and complexity.

As a first step the REXI Positioning Report includes the following:

  • Market Research Report (Quantitative and Qualitative)
  • Product and pricing recommendations
  • Competitor analysis
  • Customer profiling and segmentation

Further stages of REXI include:

  • Customer Focus Groups
  • Project vision and brand development workshops
  • Whole of Life and year 1 marketing budget forecasts
  • Year 1 marketing activity planner and media schedule

Position your project for success with REXI.

If your project is already in market and isn’t quite performing, we also offer a tailored REXI-reset option to get your project back on track.

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