The Channel Marketing Team has gone above and beyond to support BHC, marketing our project – Arbor, Sherwood. The team listened, and took the time, to really understand our business, our customers and our project. Channel tailored a marketing strategy to suit our customers and our budget. What’s more the strategy was informed by, in depth analysis and extensive knowledge of the retirement industry. We have complete confidence in Channel and hope to continue to working with the Channel Marketing team on future projects.
REXI is a new way of launching your project or stage release to market. Our unique process takes the guesswork out of your project design and feasibility by analysing demand, current supply and future trends, to uncover the opportunity and target customer before your project kicks off.
REXI is suitable for residential and retirement development operators and can be staged in its delivery pending your projects timeframe to market and complexity.
As a first step the REXI Positioning Report includes the following:
- Market Research Report (Quantitative and Qualitative)
- Product and pricing recommendations
- Competitor analysis
- Customer profiling and segmentation
Further stages of REXI include:
- Customer Focus Groups
- Project vision and brand development workshops
- Whole of Life and year 1 marketing budget forecasts
- Year 1 marketing activity planner and media schedule
Position your project for success with REXI.
If your project is already in market and isn’t quite performing, we also offer a tailored REXI-reset option to get your project back on track.
What our clients
have to say
Projects Director, Brisbane Housing Company
We have had the pleasure in working with the Channel Marketing team for a number of years now and they continue to be an integral part of Ingenia’s rapid growth. They are experts in their field and are extremely efficient, motivated and focused on delivering results. They are a great extension to our internal team. We would have no hesitation in recommending their services.
National Marketing Manager, Ingenia Communities
We called on Channel to assist us with a range of strategic marketing initiatives during a peak period in our Communities business. We could rely on the Channel team to understand our objectives, requirements, and our internal processes very quickly, and trusted them to deliver against our deadlines. There were able to adapt quickly to changes when required.
The Channel team are fantastic at listening and will always add value by suggesting tweaks or improvements to our ideas to end up delivering fantastic outcomes for us. Highly recommended.
Marketing Executive, Lendlease
Susan and the team went above and beyond to help us identify the advantages, opportunities and challenges of our project and prepare to bring it to the market. We found the REXI positioning report to be a thorough, valuable and well-planned process by which to explore our market and our customer, test our assumptions and clarify our value proposition.
The focus groups Susan coordinated and facilitated also supported these findings and provided immense insight into the mind of our target customer. The communication and documentation of findings from both pieces of work has also been exceptional. We have greatly benefited from the team’s expertise and passion throughout the process, with Susan on call as a knowledgeable and open sounding board for our ideas and questions, however big or small.
We look forward to continuing our work with Channel Marketing Group on this project and plan to incorporate REXI into our future projects.
Marketing & Communications Manager, Reside Communities
Working with the Channel Marketing team was a seamless and incredibly professional experience. Engaging Channel Marketing to roll out the REXI model completely changed our whole approach to design, price, construction methodology and positioning of our residential project in Moreton Bay.
Understanding where we were potentially off track prior to DA lodgement saved significant time and money and provided us with a solid research based approach for an impact assessable application with Council & the community. I will definitely utilise REXI and the Channel Marketing team on future projects.
Development Manager, Geon Property
Our experience with Susan and Channel Marketing was extremely positive. Susan was proactive, efficient, attentive and willing to enter debate to agree as a team the most appropriate course of action for the project.
Senior Development Manager, Stockland